From Collective Echoes to Individual Whispers: How Targeting Changed the Ethos of Advertising
From the days of print's literacy divide to television's unifying spectacle, advertising has danced a complex ballet of influence and identity, a vessel for mass consumption to niche identity. Here is the next stop on our journey, from mass culture to one-to-one personalization, to how the end of the cookie era might herald a return to a shared cultural narrative that fosters human connection.
A Brief History of Media and Advertising
Our journey to hyper-segmentation, a divided culture enabled by the cookie, and back again begins here.
Can the End of the Cookie Save Humanity?
Without the cookie, can humans start being seen as having things in common that bring them together instead of possessing differences that set them apart?