From Collective Echoes to Individual Whispers: How Targeting Changed the Ethos of Advertising
From the days of print's literacy divide to television's unifying spectacle, advertising has danced a complex ballet of influence and identity, a vessel for mass consumption to niche identity. Here is the next stop on our journey, from mass culture to one-to-one personalization, to how the end of the cookie era might herald a return to a shared cultural narrative that fosters human connection.
A Brief History of Media and Advertising
Our journey to hyper-segmentation, a divided culture enabled by the cookie, and back again begins here.
Can the End of the Cookie Save Humanity?
Without the cookie, can humans start being seen as having things in common that bring them together instead of possessing differences that set them apart?
This is how the cookie finally crumbles: a Coda.
The cookie is dead. Long live the reign of AppGoogleZon.
This is how the cookie finally crumbles. Part II: Or “All Your Base Might Belong To Google”
Why is Google finally dropping the cookie? Simple: they don’t need it anymore. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #InternetPrivacy #TargetedAdvertising
This is how the cookie finally crumbles
The future of targeted advertising is upon us as the cookie begins its journey beyond the horizon. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #MarketingStrategy #InternetPrivacy #TargetedAdvertising
Does overreliance on programmatic hide a more significant problem?
Does so much reliance on programmatic hide a more profound challenge of online advertising in general?
The Disintegration of Audience in the Age of Programmatic Buying
Programmatic advertising has long separated advertising from context. It also separates advertising from the audience. How can we bring the human back to advertising?
It’s Artificial, but is it Intelligent?
A.I. came on like the way Hemingway wrote a man goes bankrupt: gradually, then suddenly. And that’s brought out the two camps that always pitch tents when new tech comes to the fore: doomsayers and zealots. Here I start a series of takes that seek to walk the middle way.