C is for Cookie, that’s good enough for everyone.
From the dawn of one-to-one marketing to the rise of the World Wide Web, the humble cookie has revolutionized how we connect—and divide—ourselves. Discover how a small piece of code changed advertising forever and why its impact goes far beyond personalized ads.
The Most Important Person in the Whole Wide World is YOU!
🌐📈 Advertising targeting finally got the framework and platform it had been looking for to deliver ever-more niche products and ad messages: One-to-One Marketing and the Internet. Learn about Peppers and Rogers's pivotal role, personalized ads' birth, and what will become the profound impact of digital tracking technologies. This is another installment in an ongoing series that looks to uncover the hidden forces driving today's marketing strategies and their broader societal implications and how doing away with the most fundamental component of digital advertising – the cookie – might improve not only business but society. #Marketing #DigitalRevolution #PeppersAndRogers #InternetHistory #SocialImpact
From Collective Echoes to Individual Whispers: How Targeting Changed the Ethos of Advertising
From the days of print's literacy divide to television's unifying spectacle, advertising has danced a complex ballet of influence and identity, a vessel for mass consumption to niche identity. Here is the next stop on our journey, from mass culture to one-to-one personalization, to how the end of the cookie era might herald a return to a shared cultural narrative that fosters human connection.
A Brief History of Media and Advertising
Our journey to hyper-segmentation, a divided culture enabled by the cookie, and back again begins here.
Can the End of the Cookie Save Humanity?
Without the cookie, can humans start being seen as having things in common that bring them together instead of possessing differences that set them apart?
This is how the cookie finally crumbles: a Coda.
The cookie is dead. Long live the reign of AppGoogleZon.
This is how the cookie finally crumbles. Part II: Or “All Your Base Might Belong To Google”
Why is Google finally dropping the cookie? Simple: they don’t need it anymore. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #InternetPrivacy #TargetedAdvertising
This is how the cookie finally crumbles
The future of targeted advertising is upon us as the cookie begins its journey beyond the horizon. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #MarketingStrategy #InternetPrivacy #TargetedAdvertising
Does overreliance on programmatic hide a more significant problem?
Does so much reliance on programmatic hide a more profound challenge of online advertising in general?
The Disintegration of Audience in the Age of Programmatic Buying
Programmatic advertising has long separated advertising from context. It also separates advertising from the audience. How can we bring the human back to advertising?