From the days of print's literacy divide to television's unifying spectacle, advertising has danced a complex ballet of influence and identity, a vessel for mass consumption to niche identity. Here is the next stop on our journey, from mass culture to one-to-one personalization, to how the end of the cookie era might herald a return to a shared cultural narrative that fosters human connection.

Our journey to hyper-segmentation, a divided culture enabled by the cookie, and back again begins here.

Without the cookie, can humans start being seen as having things in common that bring them together instead of possessing differences that set them apart?

The cookie is dead. Long live the reign of AppGoogleZon.

Why is Google finally dropping the cookie? Simple: they don’t need it anymore. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #InternetPrivacy #TargetedAdvertising

The future of targeted advertising is upon us as the cookie begins its journey beyond the horizon. #CookielessFuture #DigitalMarketing #DataPrivacy #OnlineAdvertising #MarketingStrategy #InternetPrivacy #TargetedAdvertising

Does so much reliance on programmatic hide a more profound challenge of online advertising in general?

Programmatic advertising has long separated advertising from context. It also separates advertising from the audience. How can we bring the human back to advertising?

My continuing musings on A.I. and it’s meaning and influence.

HBO Max’s $80 million commitment from advertisers in the upfront for its forthcoming ad-supported option suggests there’s plenty of room for ad-supported streaming. And let’s face, in order to get enough reach to impact business objectives, brands need to reach far outside the confines of linear. But it also suggests a bigger challenge to meaningful reach the current streaming ecosystem posses.