Hand-wringing continues about the impending demise of the cookie, though its execution has been stayed for a time that has yet to be decided. If the kind of detail we’ve assumed would always be available to us to back up every move we make is gone, how ever will an agency argue its recommendations? How will the marketing team prove ‘pre facto’ that what its doing is the right thing, that every effort to de-risk the advertising enterprise has been made?

Nielsen says they're going to work on MRC accreditation after all. Will that soothe advertisers and media owners facing a crisis of faith in ratings validation? Will anarchy reign? Will the industry just issue a Gen X battlecry of "meh... whatever"? #marketing #media #advertising

HBO Max’s $80 million commitment from advertisers in the upfront for its forthcoming ad-supported option suggests there’s plenty of room for ad-supported streaming. And let’s face, in order to get enough reach to impact business objectives, brands need to reach far outside the confines of linear. But it also suggests a bigger challenge to meaningful reach the current streaming ecosystem posses.

This week Google's David Temkin said that they don't plan on developing or using alternative identifiers. No more new tricks to tracking and targeting audiences. What does this mean? Has Google decided this to enhance its image as a good corporate citizen? To ante up on the initial "don't be evil" ethos the company advocated? To be proactively compliant with the growing regulation governments seek to impose of use of personal data? Or does this just mean they’ve got optics on enough of the media universe to effectively own it?