I've read some posts and articles suggesting that AI could likely replace writers currently on strike, producing scripts, etc. But would any of it be good? #writers #ai

My continuing musings on A.I. and it’s meaning and influence.

A.I. came on like the way Hemingway wrote a man goes bankrupt: gradually, then suddenly. And that’s brought out the two camps that always pitch tents when new tech comes to the fore: doomsayers and zealots. Here I start a series of takes that seek to walk the middle way.

Yep. Ads are coming to your premium streaming services. But you knew it was only a matter of time…

Starting February 3, Facebook's stock price has been on a steady march downwards. As of this writing, it's priced at about 45% off its 52-week high. Is this the beginning of the end? Probably not…

There are metrics. There are data. They are not the same thing. A solid metrics plan is a lot more important than data volume to successful advertising.

Why too much data has led to missed opportunities for brands to grow.

Hand-wringing continues about the impending demise of the cookie, though its execution has been stayed for a time that has yet to be decided. If the kind of detail we’ve assumed would always be available to us to back up every move we make is gone, how ever will an agency argue its recommendations? How will the marketing team prove ‘pre facto’ that what its doing is the right thing, that every effort to de-risk the advertising enterprise has been made?

Nielsen says they're going to work on MRC accreditation after all. Will that soothe advertisers and media owners facing a crisis of faith in ratings validation? Will anarchy reign? Will the industry just issue a Gen X battlecry of "meh... whatever"? #marketing #media #advertising