The Most Important Person in the Whole Wide World is YOU!

🌐📈 Advertising targeting finally got the framework and platform it had been looking for to deliver ever-more niche products and ad messages: One-to-One Marketing and the Internet. Learn about Peppers and Rogers's pivotal role, personalized ads' birth, and what will become the profound impact of digital tracking technologies. This is another installment in an ongoing series that looks to uncover the hidden forces driving today's marketing strategies and their broader societal implications and how doing away with the most fundamental component of digital advertising – the cookie – might improve not only business but society. #Marketing #DigitalRevolution #PeppersAndRogers #InternetHistory #SocialImpact