Does so much reliance on programmatic hide a more profound challenge of online advertising in general?

Programmatic advertising has long separated advertising from context. It also separates advertising from the audience. How can we bring the human back to advertising?

Because next day delivery wasn’t good enough. Amazon’s drones are trying to come to the skies above you.

I've read some posts and articles suggesting that AI could likely replace writers currently on strike, producing scripts, etc. But would any of it be good? #writers #ai

My continuing musings on A.I. and it’s meaning and influence.

A.I. came on like the way Hemingway wrote a man goes bankrupt: gradually, then suddenly. And that’s brought out the two camps that always pitch tents when new tech comes to the fore: doomsayers and zealots. Here I start a series of takes that seek to walk the middle way.

Yep. Ads are coming to your premium streaming services. But you knew it was only a matter of time…

Starting February 3, Facebook's stock price has been on a steady march downwards. As of this writing, it's priced at about 45% off its 52-week high. Is this the beginning of the end? Probably not…

There are metrics. There are data. They are not the same thing. A solid metrics plan is a lot more important than data volume to successful advertising.

Why too much data has led to missed opportunities for brands to grow.